stakeholder analysis of emirates airlines
Web. Accusation of Subsidy Benefits by rivals in the United States: Emirates rivals in the United States such as Delta, United and American Airlines say that Emirates benefits from local U.A.E subsidies as its a government owned carrier. In recent years, the airline has attracted traffic from the S. Asian market to N. America, enabling travelers to avoid passing through EU airports such as Heathrow and Frankfurt (Lohman et al. 1-9. The awards help reinforce the firms brand image globally. The wholesaler and retailer through the use of their cargo services send their products to end customer. Cash used in financing activities, primarily payments for loans and leases, amounted to AED 548 million (US$ 149 million), while the business utilised net cash of AED 149 million (US$ 41 million) in essential investing activities. More and more countries are recognising that liberal air access has a multiplier effect on their economics and protection of their national carriers no longer stacks up in the cost-benefit equation or serves their national interest. However, the successful implementation of these strategies will require staff training and development. As for as Emirate Airline is concerned the basic need of people through this airline are comfortable journey, quality services, quality food during traveling, and may other required facilities during traveling. The risk of strategic drift for the Emirates is low because of the firms IT solutions segment. In addition to passenger flights, Emirates SkyCargo operates dedicated freighter aircraft and manages the cargo activities of the airline. 2023 The Emirates Group. https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/, IvyPanda. Emirate Airline is positioning their product on the basis of price. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. As a result, the Groups. Performance shows the airlines ability to meet strong passenger demand across regions with capacity ramp-up and high-quality products. The total number of employees in this company were 38797 in the fiscal year 2011 (Group, 2011). Stakeholder Analysis (SA) is a methodology used to facilitate institutional and policy reform processes by accounting for and often incorporating the needs of those who have a 'stake' or an interest in the reforms under consideration. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. During 2020-21, dnatas Airport Operations division continued to strengthen its international reach and capability. Economic. Dubai based airline company is the subsidiary of Emirates Groups. Dess, M, Lumplin, C & Eisner, F 2007, Strategic Management: Creating Competitive Advantages, McGraw-Hill, New York. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Moreover, their major aim is provide the quality services for that they have dedicated team that work day and night for ensuring the quality (Special Needs | Essential Information | Emirates Online Booking and Planning | Emirates, 2014). The competitors of Emirates Airline are the all other airlines from UAE. And, as they also cargo carrier then their major aim is also provide on time delivery to its customers. Top Quality. This section is available only in the 'Complete Report' on purchase. These forces are further divided as the macro forces as well as the micro forces. accessibility__clear-input__text, Group revenue of AED 35.6 billion (US$ 9.7 billion) impacted by worldwide travel restrictions and border closures during the entire financial year, Results impacted by one-time impairment charges of AED 1.5 billion on Groups non-financial assets, Ends year with solid cash balance of AED 19.8 billion (US$ 5.4 billion), Revenue declined by 66% to AED 30.9 billion (US$ 8.4 billion), due to the temporary suspension of passenger flights at its hub in March 2020 and ongoing global travel restrictions, Airline capacity reduced to 24.8 billion ATKMs, with aircraft fleet size reduced by 11 aircraft, Revenue declined by 62% to AED 5.5 billion (US$ 1.5 billion), reflecting the pandemic impact across all business divisions in the UAE and worldwide, Expands global footprint with the full acquisition of Destination Asia, and the opening of new catering and retail facilities, For the first time in the Groups history, redundancies were implemented across all parts of the business. Therefore, Emirate Airline has considered that also as Etihad may become threat for the Emirate Airline in future. visit our help centre Emirates airline reported a 34% growth in revenue in 2015 ($1.5bn) (Research and Markets 2013). Thus, carriers compete by providing schemes that include cheap tickets with quality services. It encompasses three phases, namely, incremental change, strategic drift, a period of flux, and transformational change. . Some of the prominent airlines from UAE other than Emirates Airline are Etihad Airline, and Qatar Airline. (2021) 'Emirates Airlines' Strategic Choices and Decisions'. The appropriateness of the strategic options for Emirates will depend on their relevance to the firms internal capabilities and strategic vision as well as to the macro-environment forces/trends in the industry (Dess, Lumplin & Eisner 2007). Grant, R 2002, Contemporary Strategy Analysis, Concepts, Techniques, Applications, Blackwell publishers, London. People from many other countries come to live in UAE or for visiting UAE. 23 July. 2011). In recent years, the airline has received numerous awards for its in-flight entertainment system (ICE) and exceptional service. The Emirates Group is a highly profitable business with revenue of approximately US$ 12 billion and more than 40,000 employees. Emirates carried 6.6million passengers (down 88%) in 2020-21, with seat capacity down by 83%. Emirates is an airline company based in Dubai. 2021. 391-398. Notably, in Australia dnata began ground handling for Qantas at most of its major airports and GTA dnata, its joint-venture company in Canada, was awarded a five-year ground handling license for ramp, passenger, and cargo warehousing services at Vancouver International Airport. Recent by ordering 140 Air Bus A380s, the company is become the second to operate these air craft after Singapore. Emirates has been on the forefront in developing innovations that improve customer experience through its IT section. In airline industry there is lot of competition. Jammoul, A 2014, The Strategic Diagnosis: Emirates Airlines, Sophia University Presss, Nice, France. The firm has won several accolades for its quality in-flight products, including the Airline Passenger Experience Award and the British Travel Award, among others (Lohman et al. Three type of people is the target audience of Emirates Airline business people, families, and transit passengers. Our academic experts are ready and waiting to assist with any writing project you may have. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The aim is to identify the strategic choices of the firm that could improve its competitiveness in the industry. Strengthening presence in the low-cost segment, Check out the SWOT Analysis of Global Businesses. For different referencing styles and detailed guidelines, please click here. DII impact in Europe from Emirates' operations 4 Figure 3. McGee, J, Thomas, H & Wilson, D 2005, Strategy Analysis and Practice, McGraw Hill, New York. The GDP growth of the country is exceptional. Please note that you agree to receive email updates from us on our new reports and solutions. Flight paths over Syria and many regions of Iraq remain closed which causes longer flight durations and increases costs. The values define the approach to dealing with different stakeholders, including customers and suppliers. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. This is IvyPanda's free database of academic paper samples. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. Financial PerformanceFY 2023: Revenue up 131% to AED 50.1 billion (US$ 13.7 billion), and profit of AED 4.0 billion (US$ 1.1 billion) compared to AED 5.8 billion (US$ 1.6 billion) loss for the same period last year. With many award in 2012 the company is also ranked 8th best airline in term of services it is providing around the world. Increasing Competition in Middle East Market can affect business of Emirates airlines 2. Emirates SkyCargo quickly scaled up operations and rebuilt its cargo network to meet strong demand from shippers who faced a capacity crunch when the pandemic forced airlines to drastically reduce flights. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.io. Moreover, the macro environment of the company is the political, social, economic and technological forces around the company that affect the micro economic forces. Over the time they have built strong relationship with their customers. As of September 2021, Emirates Airlines served over 150 destinations in over 80 countries across six continents. Emergence of Strong Competitors in the region like Etihad, Turkish Airlines and Qatar Airways: Emergence of new airlines around the globe, has increased the competition for the airlines tremendously. Competition from low-cost carriers (LCC) like Jazeera Airways and Air Arabia reduces the profits of carriers that offer long-haul services, such as Emirates. A core part of our strength as a business stems from the open skies environment at our main operating base, Dubai International, where we compete with over 100 other scheduled airlines. Passengers often consider ticket prices and in-flight and lounge services when selecting a flight. Need a custom Report sample written from scratch by Dedicated to your worth and value as a human being! All work is written to order. Web. Over 37 airlines serve Dubai. Feasibility evaluation reveals that the strategies are executable because of the firms large capital base and internal resources. Emirates invested to upgrade its signature A380 experience with new Premium Economy seats and other product enhancements. It also offers a range of in-flight amenities, including hotel services, and lounge services to corporate clients and tourists (strategic option 2). In addition, it uses product differentiation and geographical diversification (strategic option 3) to compete. The government has also establish a trade free zone for conducting businesses activities. Moreover, Etihad Airways is also providing best services and providing full customer satisfaction. Emirates adopted a growth strategy based on operational efficiency and cost reduction. The issues are still under discussion. Moreover, there brand is better in term of quality, packaging and other factors to score higher these from customers. Key Performance Indicators (KPI's) Report. It employs a hybrid pricing strategy for its ticket prices for the economy and business classes. Auckland International Airport SWOT & PESTLE Analysis, Royal Jordanian Airlines SWOT & PESTLE Analysis, Yansab (Yanbu National Petrochemical Company) SWOT & PESTLE Analysis, Sharjah Islamic Bank SWOT & PESTLE Analysis, Emirates National Oil Company (ENOC) SWOT & PESTLE Analysis, 1. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. Therefore, the strategic options will not reduce the financial returns/profits of the airline. Totaloperating costs decreased by46% from last financial year. Analysis of Stakeholder Definitions and Goals To examine the role of the airport stakeholders a precise definition of stakeholders and their goals for the airport is . Analysis of Luxury Airlines Emirates Airways and Competitors Abed El-azez Safi During the last decade travel and tourism has assisted the Emirates Group in spreading its wings into every aspect of travel, tourism and business to become the fastest growing corporation in its field. Here is a SWOT analysis for Emirates Airlines: A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, project, or individual. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In case you want this report emailed straight into your email inbox, kindly share your details below. Emirates unique connections to/from Europe 7 Figure 6. Positioning is referred as creating the image of your product in the mind of that divided potential market. MarketLine 2014, Company Profile: Emirates. Today the economy of the country is growing on fastest pace and the recorded economy in 2013 was 4.4 percent, which was expected to reach at 4.8 percent this year. Europe also has been target of terror in recent times and these will have an impact on tourism and travel and subsequently Emirates business. On the other hand, the aircraft suppliers and travel agents may not be affected by the airlines cost-reduction measures because they depend on many clients. In addition to the AED 14.5 billion financing that was raised for aircraft and general corporate purposes in 2020-21, Emirates has already received committed offers to finance two aircraft deliveries due in 2021-22 and continues to tap the financial market for further liquidity to provide a cushion for the potential impact of COVID-19 on the business cash flows in the near term. Lohman, G, Albers, S, Koch, B & Pavlovich, K 2011, From Hub to Tourist DestinationAn Explorative Study of Singapore and Dubais Aviation-Based Transformation, Journal of Air Transport Management, vol. The purpose of this research is to know, how Emirates as a company in aviation came into business and to determine various strategies used by Emirates to gain competitive advantage over other. Diversification is referred as offering new services to new market. Highly priced tickets compared to competitors, 1. The cargo division also introduced new loading protocols to safely utilise overhead bins and passenger seats to carry cargo. Emirates 2012, Airlines and Subsidy: Our Position. The 'acceptability criteria' applied to Emirates can indicate the stakeholders' expectations, expected returns/profits, and inherent risks. The financial investment to purchase and install or upgrade systems that improve the in-flight experience. Therefore, ensuring the quality services is the foremost strategy of the airline. It has never gone into receivership or merged with other airliners. Air canada- Digital Marketing Strategy Keshav Arora 1.9K . Our top priorities throughout the year were: the health and wellbeing of our people and customers, preserving cash and controlling costs, and restoring our operations safely and sustainably. * By clicking on "Buy Now" you agree to accept our ", On purchase the Emirates Airlines SWOT & PESTLE Analysis PDF report will reach you. Emirates SkyCargo put in a stellar performance by rapidly responding to new demand in a changed global marketplace, contributing to 60% of the airlines total transport revenue. Emirates and Dnata are independent entities, but under common management. It also pressed ahead with key investments to strengthen the business including the opening of a new state-of-the-art cargo facility in Manchester; upgrades to technology across its leisure and corporate travel businesses; the setting up of a dedicated inflight retail centre of excellence in the UK to serve global customers; and the opening of its second catering facility in Dublin. The main point that has to be cover are as follows: first thing that is required, is the identification of the targeted audience. The strategic decisions revolve around four main objectives. During the year, it launched numerous customer initiatives such as: providing the industrys first complimentary COVID-19 medical cover for all passengers; waiving fees so customers can rebook their travel without penalty; expediting refunds handling; and fast-tracking biometric processing and other technology projects that enhanced the travel experience while reducing contact at airport touchpoints. This paper provides an overview of Emirates Airlines, analyzes internal and external factors that affect their business, addresses stakeholders' expectations, and looks into the challenges. Emirates Airlines SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting. Emirates received three new A380 aircraft during the financial year and phased out 14 older aircraft comprising of 9 Boeing 777-300ERs and 5 A380s, leaving its total fleet count at 259 at the end of March. Therefore, competitive rivalry in the UAE commercial airline industry is high. Emirates Airline is renowned for its superior in-flight services globally. The airline reports a Passenger Seat Factor of 44.3%, compared with last years passenger seat factor of 78.5%; and a 48% increase in passenger yieldto 38.9fils(10.6US cents) per Revenue Passenger Kilometre (RPKM), due largely to a favourable route mix, fares and continued healthy demand for premium seats. Its primary actions involve managing cargo and ground handling, catering and travel services. SWOT analysis is a strategic tool for the evaluation of a firms internal and external environments to determine its strategic position in the industry (Kotler & Keller 2011). These helped us sustain operations and retain the vast majority of our talent pool. We inspire travelers around the world with our growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine, and world-class service. Holistic Analysis In addition, Emirates has installed the latest in-flight technology, including TVs, audio/video systems, and on-board communication devices that enhance the travel experience (Emirates 2012). Different sub-types of passengers have been identified (Neufville & Odoni 2003; pp. The airline has managed to maintain a good organisational fit free of conflict. Based on this framework, the three strategies are good choices for the firm. These factors are one of the most vital predictor of people buying behavior. The airlines also bagged the Best Entertainment at the 2020 Passenger Choice Awards held during the APEX EXPO in Los Angeles. Emirate Airline target audience includes people of: business people, families, and transit passengers. The airline is considering a geographical diversification strategy to spread its operational risks. Technological the country is also growing, likewise in telecommunication industry Etisalat is the market leader, and providing best services in telecommunication industry around the world. Type above and press Enter to search. In the UAE, national regulations and industry requirements act as barriers to new entry. A SWOT matrix (Appendix 1) was applied to Emirates to reveal its internal strengths and weaknesses as well as potential market opportunities and threats in commercial aviation. This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. Right after its pre-lunch in 1997 Qatar Airline has awarded with many prestigious awards (Ceos message | Qatar Airways, 2014). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Do you have a 2:1 degree or higher? It enables the airlines to present its brand in through the most effective channels. must. Their position in the market is better than its competitors. Kotler, P & Keller, K 2011, Marketing Management, Prentice Hall, New York. Emirates Airlines Revenue : AED 35.5 billion - FY ending 31st March 2021 (y-o-y growth -65.8%) AED 104.3 billion - FY ending 31st March 2020 (y-o-y growth -4.8%) AED 109.3 billion - FY ending 31st March 2019 Competitive Analysis of Emirates Airlines SWOT PESTLE The SWOT analysis for Emirates Airlines is given below: Sample Complete Report In 2020-21, dnata executed the USs first green turnaround of a customer aircraft at New York JFK, an achievement made possible by its previous investments in zero-emission, electric ramp ground support equipment.
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